Agustina Rubiolo presentó su tesis "Publicidad, televisión y fútbol. Para
una lógica del sentimiento. Reconocimiento y empatía en la publicidad
televisiva. El caso de las publicidades de Quilmes en los mundiales de fútbol
(1998, 2002, 2006)", dirigida por MG. Estanislao Giménez Corte.
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ResponderEliminarHuge congrats to Agustina! That thesis topic sounds genuinely fascinating, especially the "logic of feeling" part. Analyzing how ads like those from Quilmes for the World Cup tap into our emotions is such a smart move. Reminds me of how some game ads, even for something simple like Block Blast, manage to be so memorable. Really well done!
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